Active users

Daily active users · last 30 days

DAU WAU MAU

This periodPrevious period

Acquisition mix

New sign-ups by channel

Weekly retention cohorts

% of users returning, by sign-up week

Activation funnel

Sign-up → activated (this period)

Retention curve

Cohort survival by days since sign-up

All plansProFree

Weekly retention cohorts

Detailed grid

Onboarding funnel

Where users drop off before activation

Time to convert

Median minutes per step

Drop-off by device

Completed vs abandoned

Feature adoption

Share of active users touching each feature

30DQoQ

Event stream

Time	User	Event	Plan	Country	Value